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Bachelor of Sports Media Course Code BSM20

Duration
  • Part Time
  • 6 years
  • Full Time
  • 3 years
Delivery
  • On Campus
Intakes
Campus
  • Bourke St Melbourne
  • Glen Waverley

This course is not available for International Students

Save 10% on your first-year Bachelor tuition fees

Complete a Diploma at Holmesglen in 2026 and progress to a Bachelor degree in 2027 to receive a 10% tuition fee discount, subject to eligibility.

Course Overview

Turn your passion for sport and media into a career with the BSM20 Bachelor of Sports Media at Holmesglen.<p>Develop practical skills in sports journalism, broadcasting, digital media production and content creation. You'll learn to research, produce and share engaging sports stories across television, radio, podcasts, websites and social media platforms.<p>Delivered in partnership with the <a href="https://www.holmesglen.edu.au/about-us/our-institute/partners-and-projects/local-industry-partners/saints-sports-program">St Kilda Football Club</a>, the degree connects you with the sports industry through guest speakers, field trips and a 228-hour internship with sporting organisations. You'll gain hands-on experience, build valuable industry connections and develop the skills to pursue careers in sports journalism, broadcasting, digital content production and sports communications.<p><p><a href="https://www.holmesglen.edu.au/about-us/our-institute/partners-and-projects/local-industry-partners/saints-sports-program"><img src="https://www.holmesglen.edu.au/content/dam/holmesglen/logos/logo-SCP.jpg" alt="St Kilda Football Club" width="28%" height="8%"></a></p>

Career Opportunities

  • Sports journalist
  • Sports content writer
  • Social media coordinator
  • Digital marketing specialist
  • Digital content producer
  • Sports communications coordinator
  • Media and digital officer
  • Sport television producer
  • Video producer
  • Sports marketing officer
  • Public relations officer
  • Partnerships account manager
  • Media officer
  • Radio producer
  • Sports commentator

Pathway to further studies

  • Graduates of Holmesglen’s Bachelor of Sports Media may apply to study a postgraduate degree at a range of universities.

Studying the Bachelor of Sports Media at Holmesglen

Based at our <a href="https://www.holmesglen.edu.au/about-us/campuses/bourke-street">Bourke Street Melbourne</a> and <a href="https://www.holmesglen.edu.au/about-us/campuses/glen-waverley">Glen Waverley campuses</a>, the Bachelor of Sports Media develops practical and creative skills for today’s fast-moving sports and digital media industry.<p>Delivered in partnership with the <a href="https://www.holmesglen.edu.au/about-us/our-institute/partners-and-projects/local-industry-partners/saints-sports-program">St Kilda Football Club</a>, students combine industry-relevant theory with hands-on learning in sports journalism, broadcasting, media production, and digital content creation, supported by industry engagement and internship opportunities.<p>Students have access to industry-standard media facilities at the <a href="https://www.holmesglen.edu.au/about-us/campuses/glen-waverley">Glen Waverley campuses</a>, including a dedicated television studio, radio studios, podcast room, editing suites, production control room, and high-specification computer laboratories that support practical and collaborative learning experiences.<p>Digital course delivery is supported through Holmesglen’s <a href="https://www.holmesglen.edu.au/current-students/course-resources/it-help-and-online-tools#accordion-a099c8bf38-item-2b760ff310">Brightspace learning management system</a>, providing access to lecture and tutorial materials, assessments, collaboration tools, discussion forums, e-portfolios, and digital learning activities.<p>Students also have access to <a href="https://www.holmesglen.edu.au/current-students/library">library services</a>, digital learning resources, Webex collaboration tools, and online learning platforms that support digital literacy development and professional communication skills relevant to contemporary sports media workplaces.

Entry Requirements

<strong>Recent Secondary Education (within the past two years)</strong><br>Applicants with recent secondary education are those whose eligibility is based on the completion of VCE (or equivalent) within the current year or the previous two years. <p>Applicants must have successfully completed one of the following: <br>• Units 3 and 4 in English other than EAL with a study score of at least 25<br> • English as an Additional Language (EAL) with a study score of at least 30. <br>ATAR will be considered as part of selection considerations.<p>Prior to enrolment or commencement of this higher education program, learners must complete a literacy and numeracy assessment. This will assist in identifying any learning support needs. <br>Applicants are required to attend an interview and provide certified copies of relevant qualifications.<p><strong>Vocational Education and Training (VET) Study</strong><br>Applicants who have completed an Australian VET Diploma or Advanced Diploma (or equivalent) in a relevant discipline from any Australian Registered Training Organisation will be considered for entry.<p>Prior to enrolment or commencement of this higher education program, learners must complete a literacy and numeracy assessment. This will assist in identifying any learning support needs. <br>Applicants are required to attend an interview and provide certified copies of relevant qualifications. Your entire academic record will be considered as part of selection considerations. <br>Advanced standing will be assessed on a case-by-case basis. <p><strong>Higher Education Study</strong><br>Applicants who have previously commenced or completed subjects within a higher education course, at a university or non university higher education provider, either recently or in the past, are encouraged to apply.<p>Applicants transferring from another education provider, or those seeking to change to the Bachelor of Sports Media at Holmesglen, may apply for advanced standing. Applications are assessed on an individual basis, with credit granted for subjects where equivalency in content and learning outcomes can be demonstrated in relation to the degree.<p>Prior to enrolment or commencement of this higher education program, learners must complete a literacy and numeracy assessment. This will assist in identifying any learning support needs. <p>Applicants are required to attend an interview and provide certified copies of relevant qualifications. Your entire academic record will be considered as part of selection considerations.
<strong>Work and Life Experience</strong><br>Applicants with relevant work and life experience who completed secondary education more than two years prior to applying, and who have not undertaken VET or higher education study since, are encouraged to apply.<p>Relevant experience may include a combination of mature age entry, employment or professional experience, community involvement, or other life experiences that demonstrate a minimum of five years' work experience in the sports industry or a related occupation or the capacity to successfully undertake higher education. This may also include participation in non formal learning activities that support academic readiness or are relevant to the study of Bachelor of Sports Media<p>Prior to enrolment or commencement of this higher education program, learners must complete a literacy and numeracy assessment. This will assist in identifying any learning support needs. <br>Applicants are required to attend an interview and provide certified copies of relevant qualifications. Your entire academic record will be considered as part of selection considerations.<p><strong>Important Dates for Your Studies</strong><br>Stay informed about important academic dates throughout your course, including teaching periods, holidays and key deadlines. Visit our <a href="https://www.holmesglen.edu.au/study-with-us/higher-education-study/Higher-Education-Admissions-and-Academic-Information">Higher Education Admissions and Academic Information</a> page for the latest academic calendar.

Advanced standing

You may be able to reduce the number of units to be studied in your chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. Read more about gaining advanced standing and credits.

Course Structure

TimeTable

• First year (full-time): 3 days per week<br>• Second year (full-time): 3 days per week<br>• Third year (full-time): 2 days per week<br>Mode of study: Full-time, on-campus, face-to-face delivery.<br>All new higher education students must attend their faculty course orientation and Holmesglen's higher education orientation.<p><strong>Major Studies</strong><br>Sports journalism, digital sport, media production, public relations, social media, sport sponsorship, sports broadcasting and sports marketing.<p><strong>Work Placements and Internships</strong><br>In your third year, you'll complete a 228-hour internship (equivalent to six weeks full-time) with a sporting or media organisation.<br>Internship hosts have included the Herald Sun, Fox Footy, Sports Entertainment Network, Melbourne Stars, Australian Football League Victoria, Cricket Victoria and Basketball Victoria.<p><strong>Course Structure</strong><br>The course covers four key areas: media, journalism, communications and sport.<br>You'll complete 23 subjects, comprising 20 core subjects and 3 electives.
Unit code Unit name Credit points
BHE101 Academic and Professional Communications 6
BSM112 Sport Public Relations 6
BSM110 Sport in Australia 6
BSM109 The Media Industry 6
BSM113 Ethics and the Media 6
BSM102 Introduction to Journalism and Research 6
BSM103 Social Media 6
Unit code Unit name Credit points
BSM213 Journalism Writing Practice 6
BSM203 Sports Broadcasting 6
BSM211 Media and the Law 6
BSM209 Sports Journalism 6
BSM216 Digital Media Production 6
BSM111 Sports Marketing 6
BSM210 Sport Sponsorship 6
BSM314 Advanced Digital Media Production 6
Unit code Unit name Credit points
BSM312 Video Journalism 6
BSPB306 Digital Sports Marketing 6
BSM308 Transition to Professional Practice 6
BSPB307 The Future of Sport 6
BSPB310 Sport Internship 12
Unit code Unit name Credit points
BSM309 Advanced Journalism Practice 6
BSM303 Advanced Sports Broadcasting 6
BSM315 Broadcasting Practicum 6
BSPB202 Contract and Sports Law 6
BSPB109 Diversity and Inclusion in Sport 6
BSPB205 Managing High Performance Sport 6
BSM311 Media for Sport Events 6
BSPB206 Sport Athlete Management 6
BSPB204 Sport Data and Decision Making 6
BSPB107 Sport Development and Coaching 6
BSPB303 Sport Event Tourism 6
BSPB108 Sport Financial Decision Making 6
BSPB309 Sport Leadership and Strategy 6
BSPB106 Sport Management, People and Culture 6
BSPB311 Sport Venue and Event Management 6
BSM215 Strategic Sport Communications 6

Assessment

Assessments are designed to provide learners with opportunities to demonstrate they have attained the required skills and knowledge using a range of practically based activities and tasks, as required by recognised standards.

For details on  credit points, learning outcomes, weekly contact hours, assessment, pre-requisites co-requisites, download the Bachelor of Sports Media summary (PDF - 240kb).

For details on the profile of students undertaking this course offers, download the Bachelor of Sports Media student profile (PDF- 196kb).

For details on ATAR-based offers download the 2026 ATAR-based Offers for the Bachelor of Sports Media (PDF - 139kb). 

For details of fees per unit, download the Bachelor of Sports Media - Full Fee 2027 (PDF- 251kb).

How to apply

Direct

Click the ‘apply’ button below to start your application. Our Holmesglen team will reach out to discuss your study options and pre-training requirements.

No ‘apply’ button? Click ‘enquire online’ to register your interest for our next available intake. 

Visit How to Apply for more information on the application process.

Recruitment

Holmesglen may engage third parties to recruit students on behalf of the institute. Third party recruiters receive a commission and this will not impact on your fees.

Find out more about your rights and obligations as a student and the services we provide at Holmesglen.

Outcomes

Qualification and Recognition

On completion, you will be awarded the Bachelor of Sports Media, degree recognised nationally and internationally.

Industry Connections

Fees

Follow a study pathway at Holmesglen and save 10% on your first-year tuition fees

Eligible students who complete a Diploma in 2026 and progress to a Bachelor degree at Holmesglen in 2027 may be eligible for a 10% discount on their first-year Bachelor tuition fees.

Key dates

  • Semester 1, 2027: Offer available until 31 January 2027
  • Semester 2, 2027: Offer available until 30 June 2027
Tuition fees GST exempt Cost
Full Fee $20,330 Per Year
Mandatory Non-Tuition Fees Cost

Higher Education Loans Program (HELP) is available to eligible students to pay for tuition fees for this course. <a href="https://holmesglen.edu.au/study-with-us/scholarships-and-financial-aid/higher-education-loans" title="Loans for higher education">Read more about HELP</a>. <a href="https://www.holmesglen.edu.au/current-students/course-resources/fees-and-payments/how-to-pay-for-your-course" title="How to pay for your course">Find out more about paying for your course</a>. Mandatory materials and activities fees, and additional course costs are not covered by HELP Loans.

 

All fees are indicative only. Holmesglen reviews its tuition fees and charges annually. You will be required to pay the current fee that applies from the beginning of the next study period.

Additional Course Cost

There are no additional costs associated with the course.

Tuition Assurance Requirements

Under the Higher Education Support Act 2003, Holmesglen Institute must meet tuition assurance requirements for persons, other than overseas students, who are enrolled in the higher education courses we offer in the event we cease to provide a course of study in which a student is enrolled.

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