The Bachelor of Sports Media has been designed to nurture students that aspire to work in the sports media industry. The course has four streams: sport, media, journalism, and communications. Students will be equipped to work in a variety of roles with sports leagues and clubs, sports media organisations, media organisations and sports agencies.
Career opportunities, include:
- sports journalist
- social media coordinator
- sports commentator
- sport television producer
- sports communications coordinator
- sports analyst
- sports public relations
- sport sponsorship
- sports programmer
- media and digital officer
- radio producer
- sports marketing officer.
Pathways to further study:
- Masters or other post-graduate qualifications.
Hear from Bachelor of Sports Media graduate, Chloe Molloy.
Studying the Bachelor of Sports Media at Holmesglen
This degree facilitates real world opportunities for students, ensuring they learn more and do more and are prepared for an exciting sports media career.
The course offers significant applied learning opportunities where students function as consultants to sporting organisations developing the skills required by industry.
The experienced academic staff have extensive industry experience in journalism, marketing, communications, public relations, broadcasting, business and sponsorship. The facilities used for the course include access to a television studio, radio booth and video equipment.
Applicants should apply directly to Holmesglen and fill out a Direct entry supplementary application form (Word - 231kb).
At Holmesglen, we are committed to supporting our students to achieve their learning goals, so we provide small classes with hands-on experiences. With small classes, you won't be lost in the crowd. You'll soon get to know your fellow students and feel part of Holmesglen - and your teachers will know you as an individual.
First years - 3 days per week, Monday 1pm-4pm, Tuesday 9am-4pm, Wednesday 9am-12pm.
2nd Year - 3 days per week, Monday 6pm-9pm, Wednesday 10am-1pm, Thursday 9am-4pm.
3rd Year - 3 days per week, Wednesday 2pm-5pm, Thursday 9am-12pm, Friday 1pm-4pm.
All new students commencing in a higher education course must attend their faculty course orientation and Holmesglen's higher education orientation.
Sports journalism, digital sport, media production, public relations, social media, sport sponsorship, sports broadcasting, sports marketing.
The course is designed around four main strands of media, journalism, communications and sport.
The course consists of 23 core subjects: 22 six-credit point subjects and one 12-credit point subject.
||The media industry
||Sport in Australia
||Academic and Professional Communications
||Introduction to public relations
||Ethics and the media
||The business of sport
||Introduction to journalism and research
||Digital Media Production
||Journalism writing practice
||Media and the law
||Media for sports events
||Transition to professional practice
||Digital Sports and Digital Media
||Advanced public relations and communication
||Advanced sports broadcasting
||Advanced journalism practice
||Sport athlete management
||Sport venue and event management
||Sport event tourism
||Sport governance and strategy
| Code || Name |
|BSM109||The media industry|
|BSM110||Sport in Australia|
|BSPB105||Academic and Professional Communications|
|BSM107||Introduction to public relations|
|BSM105||Ethics and the media|
|BSM212||The business of sport|
|BSM102||Introduction to journalism and research|
|BSM214||Digital Media Production|
|BSM213||Journalism writing practice|
|BSM211||Media and the law|
|BSM311||Media for sports events|
|BSM308||Transition to professional practice|
|BSM313||Digital Sports and Digital Media|
|BSM207||Advanced public relations and communication|
|BSM303||Advanced sports broadcasting|
|BSM309||Advanced journalism practice|
|BSPB203||Sport athlete management|
|BSPB302||Sport venue and event management|
|BSPB303||Sport event tourism|
|BSPB304||Sport governance and strategy|
Assessment comprises essays, briefs, written reports, feature stories, news bulletins, market analyses, case studies and oral presentations. You are required to attend tests as scheduled by Holmesglen.
For details on the profile of students undertaking this course offers, download the Bachelor of Sports Media student profile (Word- 136kb).
For details on ATAR-based offers download the 2023 ATAR-based Offers for the Bachelor of Sports Media (Word - 131kb).
For details on credit points, learning outcomes, weekly contact hours, assessment, pre-requisites co-requisites, download the Bachelor of Sports Media subject summary (Word - 110kb).
To be eligible, students must be at least 16 years of age.
Admission requirements for all applicants
Supplementary Application Form
All applicants are required to complete the Bachelor of Sports Media Supplementary Form. This form will be emailed to you.
Applicants are required to submit a completed Bachelor of Sports Media Business Supplementary Form at the interview if this has not been emailed prior to the interview. The Supplementary Application Form details the applicant's education history in addition to their higher education and career aspirations.
The supplementary form is complementary to the interview, and the ATAR score where applicable, in terms of assessing the applicant's suitability for the course.
All applicants are required to have an interview with an academic staff member with the intent to learn more about the qualification and the expectations of higher education study at Holmesglen.
This is also an opportunity for the student to display their enthusiasm and aptitude relative to both their education and their career aspirations.
Face-to-face interviews are preferred although teleconference interviews can be arranged as required. Interviews are approximately 30 minutes.
Applicants will be contacted by Holmesglen regarding their interview appointment.
All applicants are required to bring their completed Supplementary Application Form if this has not been emailed prior to the interview. Applicants who have completed previous qualifications are also required to bring with them the qualification certificate and the academic transcript.
Applicants with Recent Secondary Education (within the past two years)
• ATAR - This course uses the ATAR as part of its selection considerations.
• You will need to fill in a supplementary application form.
• You will be required to attend an interview. Holmesglen will contact applicants to arrange the interview and details will be confirmed by mail or email. For further information about the interview see ‘Admission requirements for all Applicants’ .
For applicants with:
- Higher Education Study
- Vocational Education and Training (VET) study
- Work and Life Experience:
- Your entire academic record will be considered.
- You will need to fill in a supplementary application form.
- You will be required to attend an interview. Holmesglen will contact applicants to arrange the interview and details will be confirmed by mail or email.
Prior to enrolment or commencement of this higher education program, you will be required to complete a literacy and numeracy assessment. This will assist with determining your suitability to the course, and identify any learning support needs.
Students may be eligible for credit in some subjects based on previous study in a related area and will be assessed on a case by case basis.
You may be able to reduce the number of units to be studied in your chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. Read more about gaining advanced standing and credits.
Qualification and recognition
After completing this course, you will receive the Bachelor of Sports Media.
Connections with industry
In the third year of the degree students are required to undertake a 228 hour (six-week full-time equivalent) internship which provides experience that assists with a seamless transition into the workforce upon fulfilling the course requirements.
Holmesglen has strong industry connections with the Commonwealth Games Australia, Hockey Australia, AusCycling, Motorsport Australia, Tenpin Bowling Australia, Basketball Victoria, Cricket Victoria, Tennis Victoria, Table Tennis Victoria, Fox Footy, SEN, Herald Sun, St Kilda Football Club, Victorian Amateur Football Association (VAFA), Amy Gillett Foundation, Melbourne Aces and world class indoor facilities such as GESAC.
How to apply
Visit How to Apply for more information on the application process.
Holmesglen may engage third parties to recruit students on behalf of the institute. Third party recruiters receive a commission and this will not impact on your fees.
Find out more about your rights and obligations as a student and the services we provide at Holmesglen.
|Tuition fees (GST exempt)
|Full Fee||$16,995||per annum|
|*Student Services and Amenities Fees (GST exempt)||$326||per annum|
|Mandatory materials fee (GST inc)||$0||per course|
|Mandatory activities fee (GST inc)||$0||per course|
|**Additional course costs||$0||per course|
For details of fees per unit, download the Bachelor of Sports Media 2023 tuition fees (Word - 134kb).
*Students are required to pay a compulsory Student Services and Amenities Fee (SSAF). This fee contributes to the cost of providing student support services including counselling, welfare services, learning support and other activities provided by the student support and wellbeing teams. For 2023, the SSAF fee is $326 for 12 months. This fee is charged per semester at $163 per semester. All local higher education students are required to pay this fee at the time of enrolment, regardless of study mode. Part time students are charged 75% of this amount. For more information, please visit the SSAF webpage.
**Additional costs may also apply for course consumable and other costs. These may include consumables such as learning resources, personal protective equipment/clothing and other costs such as immunisation costs, National Police Check and Working with Children Check for relevant courses. To view the additional costs that apply for each course, download a full list of estimated additional costs by course (PDF - 102kb).
Higher Education Loans Program (HELP) are available to eligible students to pay for tuition and studnet amenities fees for this course. Read more about HELP.
Find out more about paying for your course. Mandatory materials and activities fees, and additional course costs are not covered by HELP Loans.
All fees are indicative only. Holmesglen reviews its tuition fees and charges annually. You will be required to pay the current fee that applies from the beginning of the next study period.
Tuition assurance requirements
Under the Higher Education Support Act 2003, Holmesglen Institute must meet tuition assurance requirements for persons, other than overseas students, who are enrolled in the higher education courses we offer in the event we cease to provide a course of study in which a student is enrolled.
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