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Study event management, where gaining high quality practical experience makes the difference

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Practical learning opportunities empowered Rebecca Bull to start a Holmesglen course and a new career as an event manager.

Now a graduate of the dual SIT50316 Diploma of Event Management with Certificate III in Live Production and Services CUA30415, Rebecca works on various management projects at Melbourne-based events company Incognitus.

“I wanted to be trying things and out in the field,” Rebecca says of her decision to pursue an events course.

What does an event manager do?

Event managers work on a variety of projects, for a wide range of clients. They can work across large and small-scale sporting events, music festivals, community events, exhibitions and conferences. No days are ever the same.

Rebecca’s role has a strong people management focus. As an event manager, she works in a team to plan and prepare events, which includes forecasting budgets. She also works on-site when coordinating staff and supporting the event set-up. After an event, she will undertake a debrief, budget analysis and ensure all paperwork is complete.

During her time at Icognitus, Rebecca has worked at events including the Melbourne Cup and Sydney Royal Easter Show.

“In my job, I'm now implementing all the skills Holmesglen taught me,” Rebecca says.

What is the future of event management after COVID-19?

While COVID-19 has been disruptive, event managers have shown resilience and innovation and helped the sector explore new ideas.

Many events have transitioned to the virtual world. Education has introduced virtual Open Days and expos. In the sports industry, the AFL’s Brownlow Medal will be held as an online event for the first time. Museums and arts galleries have offered virtual experiences. We’ve even watched the penguins parade at Phillip Island from the comfort of our homes. Behind these events is a team of professionals producing and coordinating their successful delivery.

Rebecca has gained new career experiences during this time. She has worked on a sanitisation deployment with a waste management company, helping organise the sanitisation of bins.

Rebecca also believes people will look to events to lead the new normal in the future.

“After all this is over, there’s going to be a boom in the events industry. People are going to want to party and celebrate.”

Rebecca’s advice for aspiring event managers

Event managers are hands-on and energetic. Rebecca believes event professionals must apply the same approach to their study and career. She recommends budding event managers should:
  • do their research, so they’re prepared to enter the industry
  • maintain a strong online presence, such as on LinkedIn and Event Network Victoria
  • attend webinars to keep up to date on latest industry developments.
“If this is your interest, then just go for it. There’s nothing better than educating yourself in an area that you are passionate about.”

How can I become an event manager?

Holmesglen offers the dual SIT50316 Diploma of Event Management with Certificate III in Live Production and Services CUA30415, which is a full-time study program.

The course teaches skills in managing projects, planning events and functions and leading people. Graduates go on to roles such as event managers, tour managers, event sales coordinators and conference organisers.

Secondary school students who want to gain foundation skills can study the SIT301516 Certificate III in Events as part of their VCE or VCAL studies. This course offers a pathway into the diploma and certificate III course.
Find out what you can achieve at our events course page.
See courses


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All information is correct at the time of printing but subject to change.

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