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Overview

CRN Code:

21863

Start date:

05/09/2019

End date:

06/09/2019

Attendance:

Thursday and Friday, 10:00am-4:30pm

Campus:

Chadstone

Price:

$390

This marketing course will help you develop an understanding of basic marketing principles such as, competition analysis, branding and advertising. Whether you manage or own a small business, or thinking of moving into a marketing role, this short course in marketing will help you develop a successful marketing strategy and identify the benefits of anticipating market trends, to make good decisions when selling a product or service.


Requirements

    • Pen and notebook
    • There are no prerequisites for this course

Outcomes

    • Learn to describe the role of marketing in small business management
    • Discuss the need for marketing information in marketing planning
    • Learn to perform market segmentation, target market selection and develop positioning strategies
    • Discuss the appropriate tactical use of marketing mix elements to implement marketing strategies
    • Gain an understanding of the importance of sales promotion, selling and customer service

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Contact details

All information is correct at the time of printing but subject to change.

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