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As a marketing professional, you will embed yourself within modern industry, helping bring brands and ideas to life.
When you study a business marketing course at Holmesglen, you'll get opportunities to listen to guest speakers, visit different agencies and undertake project work with top-tier firms and small businesses, and in community programs. 
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This six-month full-time course will help you develop your ability to plan, create, implement and evaluate the marketing activities within an organisation.

Planning and preparation are the foundations of any successful business. So marketing is a significant cog in the wheel of any growing company.

This six-month course is your introduction to an industyr where hard work is rewarded with opportunity.

During your studies, you will develop an ability to plan, create, implement and evaluate the marketing activities within an organisation. You will also develop a broad range of other essential business skills.


In this course, you'll gain skills in developing marketing strategies and communications that could lead to a career in a wide range of businesses or be the starting point for your own personal venture.

Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using essential digital tools and social media.

As part of your studies, you will undertake engaging projects that will give you an insight into this diverse profession.


This course provides graduates with a more holistic view of marketing, enabling you to enter the workforce at a higher level.

The practical application of theory and concepts gives you a broad based understanding of business and marketing management, rather than an over-concentration on techniques that are soon outdated.

The capstone Entrepreneurship and New Venture Creation subject, and practical placement with an employer, exposes you to the need for innovation, to manage change and uncertainty, and ensure that your work is grounded firmly in modern practical application.

The course is designed to produce graduates with lifelong learning skills, who have a healthy questioning attitude in their marketing management careers, and who will not only challenge, but also accept the need for change.

Graduates can start their career in small, medium or large organisations within the public and private sectors.


Enrol now and you receive a COMPLIMENTARY 12 months International Alumni Membership (worth $395/yr)

Get the skills you need to kick-start your career in digital marketing, or take your current marketing knowledge to the next level.

This digital marketing short course provides you with the fundamentals in digital specialisms such as content marketing, social media, email marketing, search marketing and SEO.

Delivered by industry experts, this course is exclusively designed by digital marketing professionals and validated by the Digital Marketing Institute’s Syllabus Advisory Council. Council members include: Google, Facebook, Microsoft, Twitter, LinkedIn and Vodafone.

Our short course consists of 10 modules, each a 3 hour interactive discussion/presentation delivered on-campus, in the evening or a Saturday to fit around your busy schedule. Each module has detailed course notes, tailored examples, case studies, and practical exercises to keep and continue your study outside of classroom time.

The Certified Digital Marketing Professional course carries a global-standard certification. To be awarded this professional certification, you have to take and pass the certification exam (additional $280 fee) at a secure PearsonVUE exam centre near you.


Marketing Open Days

In the fast paced world of marketing, real world experience is valued as highly as a formal qualification. That's why Holmesglen courses, from our diplomas to degrees, are designed to give you the skills and know-how industry is looking for - now and into the future. Visit us on Open Days for an overview presentation on studying within the area of business and finance then speak individually with a program coordinators about Advertising and Marketing specific course information and study options.

- , Thu, 29 Nov - bookings essential.

Holmesglen Chadstone Campus, Batesford Road Chadstone 3148 Australia

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