Running a successful event requires many factors blending perfectly into the melting pot that makes up the role of an event professional. It needs planning and process, dedication and passion, and team-work and collaboration.
Unfortunately, when these qualities are ignored what happens next becomes the latest cautionary tale.
Our events department looks at the tips and considerations (as well as, potential pitfalls) to recognise before preparing your next event, so your occasion doesn't end up becoming the next 'what-not-to-do'.
Planning and running a festival is not the same as putting on a couple of DJs in "Da Club"
No disrespect to Ja Rule and Billy McFarland but they just didn't have the skills to even think about pulling something like Fyre Festival off. Talk about biting off more than you can chew. Putting together a small community festival in the local park is not easy. These guys went big without thinking it through. You should always have a realistic plan and have the resources, time and commitment to see it to completion.
Fail to Plan – Plan to Fail
Once again, an event such as Fyre Festival would take years of planning if it were to stand any chance of success. To pull this off you would also need a well-trained and highly experienced team of event professionals. They would be working to a plan and a process that ensures this kind of result is unlikely. Why do you think it takes 8 – 12 years to plan an Olympic Games?
It takes more than a slick marketing campaign and a couple of expensive posts on Instagram
Apart from a solid plan, the right people with the right skills and realistic timeframes, there are a lot of other things to consider. You want people to walk away from your event with memories and a smile. If they don't, you will know about it pretty soon. In the age of social media it is even more important to deliver on your promise and have your punters looking forward to the next year's event.
It's unlikely the next Fyre Festival will smash any ticket sale records, if it gets off the ground at all. Festival crowds are a fickle bunch and they will move on to the next festival in the blink of an eye.
There is a reason why iconic festivals such as Coachella and Tomorrow Land are successful
These festivals are run by professionals who continually look to raise the bar in terms of audience experience. Never looking to roll out the ordinary run-of-the-mill format, they reinvent what a festival is every year. Creating and working on festivals is one of the most difficult but most satisfying jobs you could imagine. When you see the crowd having the time of their lives you know you have done your job.
Running a successful event starts with the right skills and knowledge
Holmesglen's events courses have a core practical focus, which allow students to test the skills learned in the classroom in real-event environments. Each year, students are tasked with the production and set-up of the Victorian State Schools Spectacular. While on campus, they learn in simulated training spaces, like the sound and stage set-up at the Moorabbin campus. Holmesglen's events department was named 'Best Education or Training Program' at the 2016 Australian Event Awards and aims to create savvy event professionals, who enter the workforce both confident and capable.